Welcome to Devious Designs
Devious Designs is a wife-and-husband team fueled by creativity, community, and craftsmanship. Founded in 2019, our business started small and has grown into a trusted source for custom signage, promotional merchandise, personalized gifts, and branding solutions across Ontario and beyond.
Together, we combine our unique skills: one bringing design and technical expertise with equipment like our Thunder Laser 100W CO₂, Roland UV printers, sublimation printer, and CNC router, and the other focusing on business operations, creative direction, and client relationships. This teamwork allows us to deliver projects that are both beautifully designed and flawlessly executed, from business signage and window graphics to memorial keepsakes, equine accessories, ornaments, apparel, and drinkware.
Beyond physical products, we also specialize in website and logo creation, as well as full rebranding services. Whether you’re a start-up in need of a fresh identity or an established business ready for a modern update, we provide cohesive branding solutions that ensure your look, signage, and online presence work seamlessly together.
As a proud Ontario Made company, we believe in keeping production local and supporting other makers in our community. Every project is crafted with care, precision, and a personal touch, because behind every sign, product, or brand is a story that matters.
For us, Devious Designs isn’t just a business, it’s family. Our kids pitch in, and our loyal shop dog, Aurora, keeps spirits high in the workshop. With love, teamwork, and dedication, we pour ourselves into every project, big or small.
When you work with us, you’re not just ordering a product, you’re supporting a family, a dream, and a partnership built on passion.
Meet the Team!
Creative and Digital Team!
Felecia
Felecia is the founder and creative heart of Devious Designs. What started in her home has grown into a thriving business built on passion, innovation, and a love for creating meaningful products. She leads the way in developing custom signage, promotional merchandise, and personalized gifts that make a lasting impression. Always exploring new techniques and materials, Felecia combines artistry with technical know-how to bring every idea to life. Her mission is simple: to design products that are not only visually striking, but also full of meaning and connection.
Dede
Dede is Devious Designs’ front-end web designer and our website master creator. A true creative powerhouse, she transforms ideas into visually stunning, user-friendly interfaces.
With expertise in HTML, CSS, JavaScript, and modern frameworks, Dede crafts engaging, responsive designs that shine across all devices.
Beyond shaping Devious Designs’ online presence, she also builds custom websites for clients, creating digital platforms that are as functional as they are beautiful.
Signage & Install Team
Eric
If you’ve got a big job, chances are you’ll meet Eric; because that’s his jam. As the muscle and the mind behind large-scale projects, he thrives on designing and installing business signage, decals, and custom builds. Eric loves being hands-on, making sure every detail is precise and professional. From planning to installation, he ensures projects come together seamlessly, bringing bold visions into reality.
Jake
Jake is one of our expert installers, known for his precision, skill, and problem-solving mindset on the job. Whether it’s signage, decals, or custom builds, he ensures every project is installed with care and accuracy.
Jake’s expertise and steady hand make him a key part of the team, helping us deliver professional results that stand the test of time. Clients appreciate his approachable, can-do attitude and his ability to make even complex installations look effortless.
Chief Happiness Officer!
Aurora
Aurora is our beloved shop dog and the heartwarming greeter of Devious Designs. A gentle and affectionate Siberian Husky, she’s been part of the team for years and is adored by everyone who walks through the door.
Whether she’s keeping Felecia company in the workshop, supervising projects with her calm presence, or welcoming visitors with a wag and a smile, Aurora adds a special warmth to the Devious Designs experience. For many clients, meeting Aurora is just as memorable as receiving their finished project.
